About Shannon Russell
Shannon Russell has always been a dreamer. She achieved a childhood goal that never wavered and kept building upon her dream as she learned to pivot through the different phases of her life. Now, she uses her experience to help other women produce dreams of their own.
Shannon grew up near the New Jersey beach in a tight-knit family. Her parents taught her to work hard, live life with a smile, and follow her dreams. Her grandpa especially had a profound influence on her entrepreneurial thinking. He opened his own business in retirement, a small luncheonette at their local golf course, where he shared stories and brought joy to each customer. Everyone adored him and returned his friendship, and Shannon always knew she wanted to run her business the way he did.
As a young girl, she was also mesmerized by what she saw on TV and decided that she wanted to build a life in the entertainment industry. When her parents surprised her with a trip to California after high school graduation, she knew right away she belonged in Los Angeles.
In 2016, she became a franchise owner with Snapology and grew her business into one of the top franchises in the country.
On the heels of that success, Shannon decided to take her entrepreneurial spirit to an even greater height. She launched Second Act Success, a business designed to help women in unresolved careers pivot toward a more suitable second act so they can produce a balanced life of abundance. That mission explains why she’s known for the mantra, “Produce Your Best Life.” Today, Shannon leverages her experience as a former TV Producer and Certified Career Coach to help women prepare and produce their best life.
